My name is Elizabeth Gomez, Founder and CEO of Hy Gorgeous.
My dream for Hy Gorgeous started 2001, while I was working in the corporate world and going to college. I started my corporate career as a Sr. Accounting Clerk, then moved up to Jr. Accountant, and then finally Accountant.
I had the strong desire for financial freedom and freedom in managing my time. To achieve those freedoms, I started to work in real estate. I achieved more freedom with managing my time, but it was not as easy as I thought to make money.
I wondered: how can I achieve both optimized time management and maximized income potential?
I decided to buy a beauty salon, with a loan that I got from a former colleague and the support of my family. From renovating furniture and fixtures, to hiring hair dressers and nail techs, I built the business and the salon was soon at full capacity -- but expenses were high.
I went to beauty school and received my cosmetology license, so that I could do some of the work and keep more of the margins for myself. At that point I was extremely happy; I loved what I did, made good money, and managed my time. But I realized that in order to grow the business even more, I would have to somehow clone myself; I developed training programs to help with this process.
At this same time, I witnessed the growing demand for eyelash extensions. In 2011, I decided to streamline my business to focus on one service: iLash Extensions. Soon thereafter, with inquiries from customers about whether we were a franchise, I began to research the idea of franchising Hy Gorgeous.
By 2014, I started to test the franchisability of the concept, by taking the Hy Gorgeous Brand to Mexico City, establishing two locations a kiosk and a headquarters in one year. It was through this process that I learned the importance of solid legal, accounting, marketing, training, sales, operating and administrative support.
In the U.S., my team and our clients continued to ask about eyelash extension franchises with Hy Gorgeous. So, in order to give everyone a chance to grow and achieve the freedoms that I had accomplish, I decided to dedicate myself to franchising the Hy Gorgeous concept.
I have gathered the best-of-the-best in every aspect of the business – from cost management to customer experience and everything in between – and am now proud to offer a franchise opportunity designed to give franchise owners the ultimate in rewards and results.
-Detail-oriented and highly motivated professional possessing a broad knowledge of the beauty industry, accounting, real estate and income taxes.
Innovative and reliable, with proven ability to initiate and create efficient ways to multi-task
Dedicated, willing and ready to accomplish organizational goals and projects
Committed to providing the highest level of service in the beauty industry
Experience in managing multiple salons
“I am very process-focused, and have devoted significant effort to analyzing the Hy Gorgeous business dynamics and developing efficient processes that can be replicated by developing an effective lash stylist training program. With my accounting background, I bring continuous focus on cost management without a negative impact to the customer experience.”